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By: Luke Vorstermans
North America's 85+ million ageing baby boomers are facing the 'use it or lose it' proposition when it comes to their sexual health. Complaints of low libido are on the rise due in part to the millions of women entering their menopause years.
Drug companies are pouring millions of dollars into finding a chemical solution for low libido in women. They have their sights on the huge opportunity provided by the ageing boomer demographic, but they may not have the long-term health of women in mind.
For example, Proctor and Gamble's Intrinsa patch was rejected by the FDA for safety concerns, but received approval for sale in Europe. Intrinsa is being hailed as the 'pink Viagra'. But along with the promise of better sex, it just puts more chemicals into a women's bloodstream.
Unfortunately, a woman's sexual response is intricately more complicated than a romp between the sheets. Most sex therapists agree that low libido in women is often emotionally based, caused by stress, relationship issues, lifestyle and just plain tiredness. The solution is not a pharmaceutical drug. Women are increasingly suspicious of taking drugs to manage their sexual health, especially after all the controversy over HRT.
Medaro Medical Ltd, a UK-based firm founded by sexual health advocate Liz Paul, has been working in the area of female sexual dysfunction and the problem of low libido from a psychosomatic approach. The company funded research in molecular chemistry and engineered a sophisticated aroma designed to trigger the mood centers of the brain using the sense of smell. The aromas are delivered to the nose of the user through a small non-transdermal patch worn on the wrist.
"Few women think about having sex after a stressed out day at the office," says Paul. "Women are not looking for a female version of Viagra. We first need time to relax which can then trigger a change of mood. That's exactly what libido aroma patches are designed to do."
The patch contains an aroma that mimics the effects of dopamine, the brain's natural feel good chemical. It has been reported by Professor Helen Fisher, of Rutgers University in the US, that during the early stages of a relationship, which involved increased physical intimacy, the levels of norepinephrine and dopamine are increased in the brain.
The Scentuelle aroma replicates the shape, size and properties of a dopamine molecule. By smelling the patch on a regular basis during the day, the belief is that levels of dopamine are increased. The aroma reaches the smell receptors in the limbic area of the brain via the olfactory system, rather than via the bloodstream, so there is no possibility of any side effects.
Each sexual libido-enhancing patch contains a complex scent formula that subtly enhances sexual thoughts, feelings and desire. Wearing a libido patch is a helpful way for women and men to renew their feelings of intimacy and desire without the worry of harmful drugs.
Luke Vorstermans is the founder of The Sense of Smell Lab, a world leader in the development of innovative products that use our sense of smell to influence behavior, trigger memories, manage cravings, enhance moods and improve sexual health. To learn more about enhancing your sex drive, go to http://www.scentuellepatch.com
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